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October 2014

IxDF: Report

Environmental Publication

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Designing a report

For our second project for IxDF, we were tasked with designing a report using industrial ecology text provided to us by the instructors.

For my report, I chose Shaw Industries and readers of an environmental magazine as my stakeholders. These two stakeholders required me to balance the need to advertise for Shaw Industries while simultaneously entertaining the readers.

I also wanted to use color as a narrative tool. Through the bold use of yellow I communicated the need for alarm; I then communicated the message of recycling by introducing the blue common on recycling bins; lastly, the rich green communicated the bright future of our planet if the right changes were made.

The pictures used within the report came from Cade Martin.

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